BIOPHARMA

Inova DD

Redesigned a legacy due diligence platform for scientists and legal teams, then led full-scale frontend and backend development.

Inova DD
ROLE

Design Team Lead, Project Manager

TIMELINE

2022 — 2024

INDUSTRY

BIOPHARMA

TOOLS USED

Figma, Bootstrap, HTML/CSS, Jira, Teams

01

Research

THE PROBLEM

Due diligence in biopharma is inherently complex. But the tools were making it worse. Scientists conducted assessments using Word documents, email threads, and a UI that didn't reflect how they actually worked. Critical data lived in documents and had to be manually converted into the application's fields. Every transfer was a chance for error.

The existing platform was built on a legacy stack — Spring Boot, Freemarker, Bootstrap — and the UX reflected it: clunky, fragmented, and disorienting for anyone who wasn't already trained on it.

THE CORE CHALLENGE

Centralize expert reports and structured questionnaires into one cohesive platform that scientists, legal teams, and compliance officers could all navigate without training.

THE ROLE SHIFT

This started as a UI/UX redesign engagement. Within months it expanded to full-scale development, and my role shifted from Design Team Lead to Project Manager coordinating a distributed external team.

EMPATHY MAP

Persona 1: Scientist / Expert

THINKS

"This assessment data is scattered across five documents."

FEELS

Overwhelmed by manual processes and compliance pressure

DOES

Copies data from Word docs into fragmented UI fields

SAYS

"I need a centralized view of all my projects."

Persona 2: Compliance Officer

THINKS

"I can't see where any project actually stands right now."

FEELS

Anxious about missing deadlines without a clear pipeline view

DOES

Asks scientists for status updates over email, compiles manually

SAYS

"Give me one dashboard with every project's status."

02

UX Design

VALUE PROPOSITION MAP
CUSTOMER JOBSPAINSGAINS
Manage expert reportsFragmented tools and documentsUnified assessment dashboard
Track assessment progressManual Word-to-UI data transferStructured digital questionnaires
Ensure regulatory complianceNo centralized project overviewAutomated status tracking
ROADMAP
PHASE 1REDESIGN SPRINTPHASE 2FRONTEND DELIVERYPHASE 3FULL DEVELOPMENT
Dashboard and project listingHTML/CSS pages (Bootstrap)Backend (Spring Boot, MySQL)
Project details viewAdmin management viewsAsync communication protocols
Assessment and expert viewsDesign-to-dev handoff specsScope management framework

Key Decision

We mapped dual-persona journeys for scientists and compliance officers — a dashboard-first experience where each role saw a different default view but navigated the same underlying project structure. One IA, two mental models.

03

UI Design

KEY SCREENS

A two-week sprint redesign in Figma. Mockups for Dashboard, Project Listing, Project Details, Assessment View, Expert Opinions, and Expert View. HTML/CSS static pages using Bootstrap framework for direct dev integration.

04

Outcomes

A project that started as a design engagement and grew into a full product delivery, with lessons in distributed team management.

2

WEEK REDESIGN SPRINT

Delivered complete UI mockups for all critical views in a focused sprint.

1

PLATFORM SHIPPED

Cohesive platform replacing fragmented document-based workflows.

ORG

ADOPTION

Async communication protocols adopted as organizational standard.

KEY LEARNINGS
01

Development handoff is a two-way street

Delivering Figma files wasn't enough for a backend-heavy team. We had to bridge the gap by delivering static HTML/CSS (Bootstrap) pages. Good design doesn't survive bad handoff.

02

Design-to-PM is a natural transition

Moving from Design Lead to Project Manager wasn't a role change — it was a scope change. I was already making prioritization decisions, managing stakeholder expectations, and sequencing work. The title just caught up to the reality.

03

Proactive communication builds distributed trust

Weekly update logs and async standups weren't process overhead. They were how we built trust across time zones. When a team member in a different country can see exactly what happened this week without asking, that's when distributed work actually works.