Medilink Network
A healthcare platform designed to centralize provider management, appointment workflows, patient coordination, and operational systems within a connected digital ecosystem.
Design Team Lead
2017 — 2019
HEALTHCARE
Sketch, InVision, InDesign, HTML/CSS
UX Research
Healthcare workflows were often fragmented across providers, administrative systems, and patient-facing services. Members struggled with disconnected appointment experiences, while healthcare teams relied on manual and inconsistent operational processes.
The challenge was creating a connected ecosystem that could support patients, providers, administrators, and insurance workflows through clearer operational visibility and scalable service coordination.
Design a unified healthcare ecosystem across multiple platforms while supporting different operational workflows for patients, doctors, providers, administrators, and insurance systems.
The project involved close collaboration across distributed teams through structured reviews, iterative feedback, and coordinated product workflows across multiple healthcare platforms.
Persona 1: Healthcare Member
"Why can't I find my provider in one place?"
Frustrated by disconnected tools and confusing navigation
Calls the hotline because the portal doesn't answer basic questions
"I just want to check my LOA status without switching apps."
Persona 2: Doctor
"I shouldn't need three systems to see one patient's history."
Slowed down by tools that don't match clinical workflow
Writes notes on paper, enters data into the system later
"Give me one screen with everything I need for this patient."
UX Design
Medilink aimed to simplify healthcare coordination through a connected ecosystem that unified provider management, operational workflows, scheduling systems, and patient-facing experiences across multiple platforms.
| CUSTOMER JOBS | PAINS | GAINS |
|---|---|---|
| Find and verify providers | Disconnected systems and workflows | Unified role-based experiences |
| Process claims and LOA | Manual coordination and tracking | Simplified operational workflows |
| Manage healthcare operations | Inconsistent tools across platforms | Connected ecosystem structure |
Over five years, the engagement expanded across branding, platform design, operational systems, mobile experiences, and healthcare ecosystem tools supporting multiple user groups and workflows.
| AREA | FOCUS | DELIVERABLES |
|---|---|---|
| Brand & Identity | Healthcare platform positioning | Branding, collaterals, visual assets |
| Member Experience | Patient-facing workflows | MemberLink portal, provider search, LOA tracking |
| Provider Systems | Operational and healthcare workflows | DoctorLink, ProviderLink, DentalLink |
| Administrative Tools | Claims and operational management | AccountLink, PayorLink, reporting systems |
| Platform Expansion | Cross-platform scalability | Mobile experiences, frontend implementation support |
Designed role-specific portals for six user types: MemberLink, DoctorLink, ProviderLink, AccountLink, DentalLink, and PayorLink. Each portal shares a common design system but has task flows tailored to its audience.
UI Design
Medilink was designed as a connected healthcare ecosystem consisting of multiple platforms supporting patients, healthcare providers, insurance workflows, and administrative operations.
Key interfaces focused on provider management, operational visibility, scheduling workflows, patient coordination, and administrative systems across multiple healthcare platforms.
Outcomes
20+
PROJECTS COMPLETEDExpanded from a single platform into a broader healthcare ecosystem.
6
PORTALS DESIGNEDDesigned across provider, member, doctor, insurance, and administrative workflows.
#1
HALL OF FAMERecognized for innovation in connected healthcare experiences.
Design is the business strategy
The project reinforced how operational systems directly influence user experience. Improving healthcare workflows required balancing patient needs, provider efficiency, and administrative visibility across the ecosystem.
Cross-timezone collaboration needs structure
Working across distributed teams highlighted the importance of structured collaboration, iterative feedback, and alignment across multiple product workflows and delivery streams.
Scope growth is earned trust
As the ecosystem expanded across multiple platforms, maintaining consistency across workflows, dashboards, and operational systems became essential for scalable product growth.