Medilink Network
A digital ecosystem designed to automate and streamline the healthcare industry in the Philippines across six interconnected portals.
Design Team Lead
2017 — 2019
HEALTHCARE
Sketch, InVision, InDesign, HTML/CSS
Research
Medilink's platform was a series of disconnected applications. Members couldn't find providers. Doctors couldn't access patient history. Administrators reconciled billing across spreadsheets. Every user role had the same complaint: nothing talked to anything else.
The client saw this clearly. This wasn't a visual problem. It was a business problem. The fragmentation was costing them efficiency, trust, and growth. Her conviction was that user-centric design was the answer to modernizing the entire ecosystem.
Create a unified digital product suite that was intuitive for end-users and easy for employees to manage. Six portals, six user types, one coherent experience.
Our Nepal-based design team worked directly with Medilink's Philippines team. Regular design reviews maintained alignment across time zones and ensured both design fidelity and technical feasibility.
Persona 1: Healthcare Member
"Why can't I find my provider in one place?"
Frustrated by disconnected tools and confusing navigation
Calls the hotline because the portal doesn't answer basic questions
"I just want to check my LOA status without switching apps."
Persona 2: Doctor
"I shouldn't need three systems to see one patient's history."
Slowed down by tools that don't match clinical workflow
Writes notes on paper, enters data into the system later
"Give me one screen with everything I need for this patient."
Persona 3: Administrator
"Every department runs on a different tool."
Overwhelmed reconciling data across disconnected portals
Exports data to Excel, manually cross-references between systems
"I need one dashboard to manage the entire network."
UX Design
| CUSTOMER JOBS | PAINS | GAINS |
|---|---|---|
| Find and verify providers | Disconnected portals per role | Role-specific unified dashboards |
| Process claims and LOA | Manual data reconciliation | Automated claims workflow |
| Manage network operations | Inconsistent UI across tools | Shared design system |
| PHASE 1FOUNDATION | PHASE 2EXPANSION | PHASE 3SCALE |
|---|---|---|
| MemberLink portal | ProviderLink portal | DentalLink portal |
| DoctorLink portal | AccountLink portal | PayorLink portal |
| Brand and visual system | Mobile apps (Doctor, Member) | Kiosk interface |
| Core component library | Marketing collaterals | Frontend HTML/CSS/JS delivery |
Designed role-specific portals for six user types: MemberLink, DoctorLink, ProviderLink, AccountLink, DentalLink, and PayorLink. Each portal shares a common design system but has task flows tailored to its audience.
UI Design
Established a unified visual language with a shared component library across all six portals. Responsive dashboards, mobile apps for DoctorLink and MemberLink, a kiosk interface for the member gateway, and frontend HTML/CSS/JS for development handoff.
Outcomes
A multi-year partnership that grew from a single deliverable to a complete digital ecosystem.
20+
PROJECTS COMPLETEDScope grew from one deliverable to over 20 spanning multiple platforms.
6
PORTALS DESIGNEDMemberLink, DoctorLink, ProviderLink, AccountLink, DentalLink, PayorLink.
#1
HALL OF FAME2017 International Innovation Awards — recognition for the ecosystem approach.
Design is the business strategy
The client didn't hire us to make things pretty. She hired us because fragmented UX was a business problem. Every dashboard we designed, every flow we unified, directly impacted operational efficiency. The product looked better because it worked better.
Cross-timezone collaboration needs structure
Working with a Philippines-based team from Nepal meant design reviews had to be deliberate, not casual. We built a rhythm of structured reviews and async feedback that kept both teams aligned without blocking each other.
Scope growth is earned trust
Going from one deliverable to over 20 wasn't scope creep. It was proof that the design foundation worked. Each new portal was faster to build because the system was already there. The engagement extended to Medilink's parent company, Equicom.