MeroMomma
A mobile app and e-commerce platform offering health tools, curated products, and community support for expecting and new parents in Nepal.
Product Owner, Project Manager
2021 — 2023
MATERNAL HEALTH / E-COMMERCE
Figma, Jira, Google Docs
Research
Expecting mothers in Nepal navigate pregnancy with fragmented resources. Health information comes from family advice, scattered web searches, and clinic visits with limited continuity. There's no single platform that combines pregnancy tracking, trusted health content, product shopping, and community support.
Most existing apps are designed for Western markets. The content doesn't account for local dietary practices, the health tools don't integrate with Nepali payment systems, and the community features assume levels of digital literacy and connectivity that don't match the local context.
Nepal had no dedicated maternal health platform combining health tracking, e-commerce, and community in one app. Parents relied on WhatsApp groups, generic global apps, and in-person advice networks.
Freemium health tools drive acquisition. E-commerce with local payment drives revenue. Community drives retention. Premium features create an upsell path.
Persona 1: Expecting Mother
"Am I on track? Is this symptom normal for my week?"
Anxious about doing things wrong with no reliable guide
Googles symptoms, asks family, screenshots advice from WhatsApp groups
"I want one app that tells me what to expect this week."
Persona 2: New Parent
"What products do I actually need vs. what's marketed to me?"
Overwhelmed by choices without trusted local recommendations
Browses Instagram shops, asks friends, buys from whatever's available nearby
"Show me what other Nepali parents are actually buying."
UX Design
The research pointed to three core needs that had to work together: health guidance tied to pregnancy stage, a trustworthy shopping experience with local payment, and a community where parents could share honestly. The product roadmap phased these deliberately.
| CUSTOMER JOBS | PAINS | GAINS |
|---|---|---|
| Track pregnancy week by week | Fragmented health info from unreliable sources | Stage-aware health tools and content |
| Buy baby and maternity products | No local e-commerce for baby products | Curated shop with eSewa/Khalti payment |
| Connect with other parents | Isolation without peer support network | Moderated community forum |
| PHASE 1MVP HEALTH CORE | PHASE 2E-COMMERCE | PHASE 3COMMUNITY & SERVICES |
|---|---|---|
| Due date calculator | Product catalog with categories | Discussion forums |
| BMI calculator (pre & during pregnancy) | Cart and checkout flow | Call a Doctor (teleconsult) |
| Ovulation calculator | Local payment (eSewa, Khalti) | Recommended services directory |
| Baby kick counter | Wishlist and shopping lists | Baby name generator |
| Weekly pregnancy content | Order tracking | Shared wishlists / gift registry |
Designed around pregnancy stage as the primary navigation anchor. The home screen adapts content, product recommendations, and health tools based on the user's current week.
UI Design
A warm, approachable visual language that felt trustworthy without being clinical. The UI adapts content based on pregnancy week — featured articles, health tips, and product recommendations change as the user progresses. Health tools prioritize clarity over decoration: the kick counter is a single large button, the BMI calculator shows results with plain-language guidance.
Outcomes
A product built from scratch — from branding and pitch deck through MVP design to development collaboration with an external team.
6
PHASES PLANNEDFrom health MVP through e-commerce to community and services.
5
HEALTH TOOLS SHIPPEDDue date, BMI, ovulation, kick counter, and weekly content.
3
REVENUE STREAMSE-commerce, premium features, and a service marketplace.
Scope management is the real product skill
The initial feature list was massive. Every stakeholder had a must-have. Phasing it into MVP, Growth, and Ecosystem kept the team focused and the client realistic. The hardest design decisions were about what not to build first.
Local context changes everything
Designing for Nepal meant eSewa and Khalti payment integration, not Stripe. It meant pregnancy content that accounts for local dietary practices, not Western nutrition guides. A product that ignores local context, regardless of its quality, has no place in a local market.
The wishlist taught me about hidden use cases
What started as a simple save-for-later feature evolved into a shareable gift registry when we realized expecting mothers were already sharing product lists with family over WhatsApp. The feature insight came from understanding behavior, not from a feature request.